Product design at the world's largest cryptocurrency exchange. Working across trading interfaces and platform features serving over 100 million users globally. This wasn't a startup — it was operating at enterprise scale with enterprise constraints.
The design challenges at Binance are fundamentally different from anything in DeFi: enterprise-level design systems, localisation across 40+ languages, regulatory UX constraints that vary by jurisdiction, and the pressure of features being used by millions of traders the moment they ship.
Contributed to features used by millions of traders daily. Gained deep understanding of CEX design patterns, compliance-driven UX, and high-frequency trading interface requirements. This experience now directly informs my DeFi work — I know what "good" looks like at scale, and I bring that standard to every protocol I design for.
When 100M people use your product, every edge case becomes a common case. Design decisions that seem minor become critical at Binance's scale. This shaped how I think about error states and failure modes.
A trading interface in Japanese has different information hierarchy needs than one in Arabic or Portuguese. Real localisation means rethinking layout, not just swapping text.
KYC flows, jurisdiction-specific feature gating, compliance disclaimers — these aren't afterthoughts. Designing for regulators while serving traders is its own design discipline.
I'm available for product design roles and contract work in DeFi, Web3, and fintech.